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Sherpa Insights

our view on Channel Led Marketing Futures.

Subscribe to our Insights and get a regular slice of it; plus all the latest topical news too!

Unleashing the $158 Billion Generative AI Opportunity in Managed Services

For managed services, there is a $15 billion wrap-around service opportunity that’s growing at a 59% compound growth rate over the next five years.
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State of Partnerships 24 on-demand and key takeaways

Now in its fourth year, our annual webinar with Jay McBain will be covering key topics from across the Partnership space.
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Channel Marketing Agency Impact: Sherpa’s Strategy and Revenue-Driving Solutions

Sherpa leverages strategy, technology, and data to drive significant pipeline growth and revenue, setting a new standard for channel marketing agencies.
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Supporting Sue Ryder in 2024

Every year, we bring our team together for a special tradition: choosing a charity to support.
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Navigating Partnership Peaks with Sherpa Products

61.4% of marketing professionals already leveraging the extensive capabilities of AI, according to Influencer Marketing Hub. 
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How Artificial Intelligence is Transforming Partner Marketing

61.4% of marketing professionals already leveraging the extensive capabilities of AI, according to Influencer Marketing Hub. 
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Insights from Impartner Con 2024

How do you craft strategies that distinguish your brand from competing programs to recruit new Partners and activate your existing relationships?
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Competing for Partners' Attention in the Age of Attention Marketing

How do you craft strategies that distinguish your brand from competing programs to recruit new Partners and activate your existing relationships?
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Unlocking the Power of Data-Driven Partner Marketing

We caught up the Sherpa team to dive into the highlights of 2023 and the contagious excitement building up for 2024.
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Year in review and looking forward to 2024

We caught up the Sherpa team to dive into the highlights of 2023 and the contagious excitement building up for 2024.
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