Marketing Strategy

marketing strategy.

According to a study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, and 16% do have a strategy but haven’t put it into effect yet. At Sherpa, we understand that your marketing strategy is the foundation for everything you do and will guide your team through the required steps to maximise your marketing activity.

We can help you get to know your target customer, choose suitable channels and formats, breakdown your sales funnel and create goals.

go-to-market strategy.

Sherpa can work with your team to create a full end to end marketing plan that is fully aligned to your business and revenue objectives and resources.
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channel strategy: sherpa CSI.

30 year combined channel experience means we're specialists in Channel strategy from initial go-to-market to growth of existing accounts.
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marketing automation.

Build a personalised, efficient, highly contextual experience for your prospects to manage your data and measure marketing engagement from first touch.
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brand repositioning.

A strategy around your target audience, your evolving propositions and brand to make you customer-centric and relevant.
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audience data & insights.

A keystone of marketing is audience insight and data.. We use world-class intent platforms to bring this insight to your marketing strategy.
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sales & marketing alignment.

Sherpa have experience bringing technology and processes together to ensure your marketing and sales teams are integrated and aligned.
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