THE BUYER JOURNEY:

IT buyers play hard to get – and you need someone to woo them for you

The days of marketing-as-speed-dating are gone – and so is the era of the agencies that practise it.

In a world where buyers now like to take the time to research 57% or more of the purchase decision online before they even correspond with a salesperson, barging in with chat-up lines is the biggest customer turn-off in the marketing book.

This is why we use a blend of timelessly quality content and up-to-the-minute intelligent marketing tools to help you to constantly court your customers in the places where they’re already seeking out the talent!

We inform them, tempt them, divert them - even offer them a test drive! – so that they don’t just get to know you, they get to trust you and like you, too.  

(And at that point they’ll only be after one thing…) Want to learn more?