But when, according to the same Content Marketing Institute, yesterday’s marketing agencies will spend 80% of your budget generating content, but only 20% of your budget promoting it, how does that help to get your business found?
Of course, with 35 years-plus of tech marketing experience, we don’t shy away from the value of quality content. We’re a savvy choice for proven marketing vehicles like blogs, infographics, white papers, web copy, videos, case studies and much more besides.
But unlike traditional steam-powered marketing agencies, we don’t think our job is done when we put to content to bed, or even when we get it out of the door.
Instead, we add value: we plug your content into powerful tools like HubSpot to constantly refine it, and optimise your campaigns so that they hit the right people with the right messages at the right time.
We back it up with promotional muscle (social media, SEO, PPC, programmatic advertising) that is strong enough to grab eyeballs and suck your IT prospects deep down into your sales funnel.
And we keep doing all this until we’ve delivered the agreed result (yes, you guessed it - getting your business found, boosting traffic, converting visits into leads, and closing more deals).
Sherpa Marketing Ltd
1 Hammond Road
Bedford MK41 0UD
