An IT channel marketing strategy that stands still is not so much dyed-in-the-wool as dying on its feet.
Times change. Today’s marketing strategies are all about the ROI. And they demand fresh skill sets like HubSpot Automation, SEO, PPC, Programmatic Marketing and more, to help make ROI not only achievable, but also measurable and optimisable.
But tools and technology will not deliver this on their own. Strategy also needs know-how, from experienced marketers who have worked your sector for many years and worked in all parts of the Technology channel.
And it needs knowledge transfer, to help your partners update to best practices, train and develop staff, and ditch the wooliness that makes marketing the sacrificial lamb every time your business fails to perform!
Learn more about how we can help.
Divorce your technology marketing strategy from your marketing people and they won’t know what they’re supposed to be delivering.
Bombard them with tools and technology and they’ll do the wrong things much more efficiently. RIP, ROI.
This is how many marketing agencies work. But not us. We sit down with you, your people, and our tools, to deliver:
Sherpa Marketing Ltd
1 Hammond Road
Bedford MK41 0UD